Changes in market shares in 2015
With regard to the market share of operators calculated on the basis of the number of subscriptions, DNA has been able to increase its share in terms of both fixed broadband subscriptions and mobile subscriptions. As in previous years, Elisa remains the market leader in all three central subscription types: mobile, fixed broadband and landline telephone subscriptions.
Being the market leader, Elisa covered 31 per cent of all fixed broadband subscriptions. The gap to TeliaSonera in second place was only one percentage point. At the end of the year, DNA's market share was 25 per cent, showing growth of two percentage points during the year. Correspondingly, TeliaSonera's market share decreased by two percentage points during the year. Subscriptions of Finnet Group's operators made up 12 per cent of all subscriptions, showing growth of one percentage point. Other operators made up only 2 per cent of all fixed broadband subscriptions.
In terms of landline telephone subscriptions, Elisa's market share is 38 per cent. Finnet Group companies are the second largest operator in the area of landline subscriptions with a market share of 24 per cent. TeliaSonera holds 23 per cent and DNA 15 per cent of such subscriptions. The total number of fixed telephone subscriptions has decreased rapidly in recent years, and the service is no longer significant within the scope of electronic communication services. Save the graph data as a CSV file
Figure: Market share of fixed broadband subscriptions Save the graph data as a CSV file
Figure: Market share of mobile subscriptionsFurthermore, Elisa is the market leader in mobile subscriptions with a market share of 39 per cent. The gap to TeliaSonera in second place is five percentage points. Both TeliaSonera and Elisa lost market share during the year by one percentage point, while DNA increased its market share by two percentage points. At the end of 2015, DNA's market share was 26 per cent. The Finnish mobile market is dominated by the three largest operators, with other operators having market share of less than 1 per cent of all mobile subscriptions.
This article is a part of FICORA's Communications Sector Review 1/2016.