The development of market shares 2014Published 13.05.2015
In market shares based on the number of subscriptions have not occurred significant changes during last years.
Market shares based on the number of mobile subscriptions should be studied based on the total number of subscriptions in the mobile network, because many people use a single subscription for tele-phone and data transfer services.
The three largest mobile network operators in Finland are Elisa Corporation, TeliaSonera Finland Oyj and DNA Oy. Their combined share of the subscription market was 99 per cent at the end of 2014. Elisa's market share was 40 per cent, TeliaSonera's 35 per cent and DNA's 24 per cent. No changes occurred in the market shares from 2013. In a long-term comparison, Elisa's market share has increased, DNA's market share has increased even more clearly, while TeliaSonera's market share has decreased. All in all, the rapid increase in the number of subscriptions has been divided fairly evenly among these companies. Save the graph data as a CSV file
Figure: Market shares based on the number of mobile subscriptions in 2006–2014.
Broadband and telephone services provided in the fixed-line network are usually sold as separate subscriptions. The development of the number of such subscriptions has been very different: the number of telephone subscriptions has experienced a major decrease, while the number of broadband subscriptions has remained unchanged. Therefore, it makes sense to examine the market shares with regard to the fixed-line network service by service.
There is a rather large number of companies operates in the Finnish market for fixed-line telephone and broadband services. The subscriptions of telecommunications operators included in the same group of companies have been taken into account when calculating these market shares. Elisa, TeliaSonera and DNA are the three largest individual players, and companies of the Finnet Group are also a major operator when their market shares are combined.
At the end of 2014, Elisa and TeliaSonera shared the first place in the fixed-line broadband subscription market with their market shares of 32 per cent. DNA ac-counted for 23 per cent of the market, while the total share of Finnet companies was 11 per cent, and that of others was 2 per cent. Telia-Sonera's market share went up by one percentage point, whereas Elisa's market share fell by one percentage point from 2013. DNA's market share increased by two percentage points. All rapid and major changes in market shares in the long term have been caused by corporate rearrangements. The establishment of DNA, which was a combination of former Finnet Group companies, decreased the market share of Finnet Group in 2007, while the merger of Welho Oy with DNA increased DNA's market share in 2010. Save the graph data as a CSV file
Figure: Market shares based on the number of fixed-line broadband subscriptions in 2006–2014.
The broadband market shares may experience significant changes in the future due to the shift from networks implemented with metallic local loops towards fibre-optic networks. In the future,
telecommunications operators that have been among the first to start investing in new broadband technologies in particular may be able to increase their market share. The changes will probably not be very fast, however, and they will probably occur over the course of several years.
In fixed-line telephone subscription markets, Elisa's market share was 39 per cent, Telia-Sonera's 23.5 per cent, Finnet Group's 21 per cent and DNA's 13.5 per cent at the end of 2014. Elisa's market share fell by one percentage point from the previous year, TeliaSonera went up by 1.5 percentage points and Finnet Group by one percentage point, while DNA fell by 0.5 percentage points.
The most significant change in the long term occurred in 2007 when DNA was
separated from Finnet Group. After this corporate restructuring, Elisa became clearly the largest operator in the fixed-line telephone network. When studying market shares, the waning of fixed-line telephone subscriptions should be kept in mind: the number of subscriptions has decreased to less than half during the review period. Save the graph data as a CSV file
Figure: Market shares based on the number of fixed-line telephone subscriptions in 2006–2014.
This article is a part of FICORA's Communications Sector Review 2014 (1/2015).